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Potential consumers who are on the fence about purchasing from you may well be swayed by a well-placed opt-in deal for, say, free shipping, or 10% of their very first order. Even if they decide against the purchase at that time, but do sign up for your opt-in offer, you've still added them to your database and they might pick to return later on to complete the sale.

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Evaluate the phrasing of the copy, the position at which it appears on your site, and the flow that visitors are directed through the procedure. A/B test different offers and see which ones yield a greater volume of sign-ups. Consider having the pop-up be set off by a site exit so visitors see it right before they're about the leave the page.

19. Grow Online Sales with Mobile Optimization The variety of online companies with improperly created, terribly optimized "mobile" websites is amazing. Mobile search has currently eclipsed desktop search in volume. If you don't want to leave sales on the table, it's important that your site is optimized for mobile and not simply from a technical perspective.

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This may involve a substantial overhaul of your checkout procedure (see pointer # 18), or the style and launch of a totally different mobile site. Amazon's mobile site is an excellent example of how mobile ecommerce can (and perhaps ought to) be done, but you do not require Amazon's resources to develop an engaging, user-friendly experience for visitors on mobile.

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The harder it is for visitors to discover and buy what they desire, the most likely they are to abandon your website altogether and take their business somewhere else. Pages needs to load near-instantaneously, and navigation needs to be sensible.  View Details , just the bare minimum you need to either make the sale or market to potential customers later on.